Advance Praise for The Eureka Factor

The Eureka Factor presents a fascinating and illuminating account of the creative process and how to foster it.”

     —James J. Heckman, Nobel laureate in economics, Henry Schultz Distinguished Service Professor, University of      

“A vigorous voyage inside the mind to understand those electrifying but elusive moments of discovery—and how we can have them more often.”

     —Adam Grant, professor, Wharton School, and New York Times bestselling author of Give and Take
The Eureka Factor is a highly engaging and informative look into sudden creative insights. John Kounios and Mark Beeman convincingly show that what once seemed to be a mysterious feature of the human mind is yielding to dramatic advances in the fields of psychology and neuroscience. Combining state-of-the-art research with compelling everyday examples, this book is essential reading for anyone who has ever wondered what makes it possible to experience an aha moment.”

     —Daniel L. Schacter, William R. Kenan, Jr., Professor of Psychology, Harvard University, and author of The Seven  

        Sins of Memory

“Kounios and Beeman bring insight down to earth in the best of all possible ways. They offer a whirlwind tour through fascinating examples and cutting-edge science to reveal the essence of the aha moment.”

     —Deborah Prentice, dean of the faculty, professor of psychology and public affairs, Princeton University
“Two pioneers in the field take us on a spirited tour of one of the greatest of all human experiences: the aha moment. This remarkably readable book provides a uniquely authoritative discussion of the science of creativity.”

     —Jonathan Schooler, professor of psychological and brain sciences, U.C. Santa Barbara
“An especially welcome new contribution to our understanding of how human creativity really works, written in a rigorous but lively and engaging style accessible to a broad range of readers . . . Everyone seeking to spark more creativity in their life should delve into The Eureka Factor.”

     —David E. Meyer, Ph.D., member of the National Academy of Sciences, professor of psychology, University of